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packaging design - vitamins

the word scrib with a black serif typeface and a red dot at the end on a white background.

Brief

Design a packaging for the vitamins E, A and C.

INTRODUCTION

Pharmaceutical packaging is extremely lacklustre in colour and shapes. To combat the multiple dull rows of pills and medicine, I designed a vitamin packaging that is convenient to carry around and spark a desire to keep the packaging.
the word scrib with a black serif typeface and a red dot at the end on a white background.

APPROACH

The concept focuses on displaying the benefits of consuming vitamins through the display of the respective body parts. Certain parts are larger to represent which part of the body would benefit from taking the corresponding supplements. The idea was inspired from illustrations of the human body. So why not make it encased in it’s respective letter? 
vitamins in a pile with one showing off the back
closed up of the vitamin packaging on it's side that says energy plus
vitamins packaging lined up and two of them showing the inside of the box
the word scrib with a black serif typeface and a red dot at the end on a white background.

OUTCOME

The results is fun, bold and colourful design that would catch the eye.

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